How to Ask for a Review on Amazon

Why You Need Amazon Customer Reviews

Online reviews are the mod media world-of-mouth; they're immensely powerful and can have a huge affect on how your business is perceived. A study last year found that:

• 79% of consumers trust online reviews as much equally personal recommendations
• 85% of consumers say that they read online reviews for local businesses
• 73% of consumers say positive customer reviews make them trust a business organization more than

When y'all wish upon five stars, it makes no difference who you are – your concern dreams come up truthful! OK, in truth you'll demand a lot more than wishing to obtain a not bad Amazon star count. In this postal service we'll talk about why Amazon client reviews are important and the various means you can earn them (both legitimately and not-then-legitimately).

What Amazon Customer Reviews Tin can Do For You

Amazon reviews serve a few unlike purposes. Reviews can:

• Push on-the-fence buyers into a purchase
• Convince consumers to purchase your production over alternatives
• Clinch customers of quality
• Serve every bit word of mouth recommendations

Why Product Reviews Affair & the Man Hardwire

Studies take shown that word of mouth is the most powerful marketing tool – fifty-fifty in an online age, when a fellow man tells us about something nifty, we heed with open ears. Although our lives are vastly different than our neanderthal ancestors, we aren't as far removed as we remember. We are notwithstanding programmed to make choices based on the actions of others. At that place is safety in numbers with the herd mentality, so when we see a lot of people recommending an item and maxim they Have to take information technology, we tend to feel as well.

As someone who frequents Slickdeals, a website that aggregates the daily online deals, I've witnessed myself and many others fall victim to the herd mentality. Many featherbrained purchasing decisions accept been made all because of a forum swarming with users proverb, "in for 3, what a not bad bargain!" or "unbelievable toll on these, they'll sell out quickly." This results in unnecessary, even down-right useless purchases – an issue that many on the site dub the SD affect. The truth is that we're programmed to act quite sheepish.

Bah ram you, sheep aren't so true (photograph courtesy net_efekt)

When it Comes to Getting Amazon Reviews, the More the Merrier

Social proof is some powerful stuff, and the more than proof you lot take, the more than potent it becomes. An item rated as four.5 stars reviewed past 10 people won't sell also equally an item rated as 4 stars reviewed past 300 people. More reviews expect better, are more convincing, and heave your visibility when someone searches for your production on Amazon.

Want to bulldoze even more traffic to your site? Cheque out our gratis guide!

How to Go Reviews on Amazon: 5 Tips

How practise you get legitimate, 100% authentic home-grown Amazon consumer reviews? Here's how.

1. Provide a corking consumer experience. The majority of negative reviews involve consumers feeling misled nearly a product. Be honest nigh what you're selling and provide as much accurate, precise data about your product every bit possible to avoid whatever confusion or fake expectations.

2. Send follow-up emails after an Amazon purchase asking for feedback. Amazon asks for customer feedback following a purchase, simply information technology's a generic email with naught special. Instead, send personalized review requests; ideally, you want to ship them shortly after they've received your product so its awesomeness is still fresh in their minds. You can fifty-fifty use a site similar FeedbackFive or Feedback Express to automatically send customized feedback request emails. Brand it really like shooting fish in a barrel for users to leave a review by including a link.

three. Asking Amazon reviews via newsletter and social media. Chances are, the folks subscribed to your newsletter and your fans on Facebook already similar you, so why not enquire them for reviews? There'south a decent take chances they've already bought a product from you, so they can provide legitimate, positive Amazon client reviews. In our article about getting reviews on Yelp, nosotros noted that Yelp discouraged straight soliciting reviews. Amazon, on the other manus, is much more lax.

4. Reach out to users who reviewed similar products. You can detect users who have reviewed products similar to yours (even your competitor's products) by visiting your product folio, going to "Customers Who Bought This Item Besides Bought" and "Customers Who Viewed This Detail Also Viewed." These are your competitors, and you could exercise well simply taking note of them and reading their reviews (paying attending to what they do well and what they neglect at), and fifty-fifty checking out their website.

For the sake of our Amazon review-centered discussion, but click for the "customer reviews" link and sort by newest reviews. Click the reviewer'south proper noun for their details.  If they provide contact info connected with their profile, you lot're in luck! Transport an e-mail.  If only a name shows upwardly, try contacting them on some other social network like Twitter or Facebook.

v. Solicit the top Amazon reviewers. Amazon holds a list of their pinnacle reviewers – a compilation of esteemed reviewers who are valued for their insightful and objective critiques. Many of these summit Amazon reviewers also hold titles such equally "Top Ten Reviewer," or "Hall of Fame Reviewer," which are displayed alongside their reviews, making their reviews ultra-valuable.

We'll talk over how to find these coveted super-star Amazon reviewers in our next section below.

How to Become Reviews from Top Amazon Reviewers

Snagging an assessment from 1 of these prize reviewers can mean big things for your Amazon seller account. These guys are the big oral cavity Billy basses of the Amazon earth, and we're going to evidence you how to reel them in.

Some of these Amazon reviewers brand a living doing this – it's serious business, and some may do as many as 100 reviews a month. Be prepared to offer your product for costless in exchange for a review – depending on your product, this could be a pricey expenditure, so y'all'll have to decide if this is a strategy y'all can beget.

1. Observe the top reviewers. First nosotros'll scour the Amazon list of Top Reviewers. You lot'll see the page is divided into Top Reviewer Rankings and Hall of Fame Reviewers. Hall of Fame holds the long-time legacy reviewers, while the Top Review Rankings shows the best Amazon contributors at the current moment. Hall of Fame shows the reviewers' championship badges and accolades, although you tin get this same info mousing over names in the Top Reviewers section.

two. Search for relevant tags. Mousing over names in either section will bring upward the reviewer's most used tags. Your goal will exist to find top reviewers who have used tags related to product or industry in the past, making them a perfect target.

iii. Keep runway of contacts. Side by side you lot'll desire to compile a contact list. Prepare to be excel-ent as you lot'll want to go along all this info in a neat and tidy spreadsheet.

4. Fish around for emails. Many popular reviewers will take their electronic mail addresses on their profile page. If you don't run across an e-mail address, you'll have to try reaching out via social media (Twitter, Facebook, etc.)

5. Reach out with a thoughtful e-mail. Time to plead your example, so put on those puppy-dog eyes! Explain to the target that you found their review on Amazon and that you'd like to send them a production you believe they might exist interested in. Don't send out i soulless generic mass email – personalize the message showing that yous've read upward on the reviewer and seen their past reviews. Maybe comment on ane review you institute especially illuminating or clever. Personalizing your messages greatly improves your chances of getting a reply, so be sure to implement some considerate correspondence.

Tell them that you're hoping for an honest review of the product, although no obligation is required. Many won't reply to your e-mail, and probably merely effectually half will review the product you send, but that'due south the name of the game. Yes, it's risky. But if your production is awesome and you lot know it can earn slap-up reviews, a few 5 star ratings from these summit Amazon reviewers will exist HUGE.

vi. Say cheers! One of my all time favorite books, How to Win Friends and Influence People (I swear, I'm non a self-help junkie, this is an eccentricity in my library), notes that all people crave sincere appreciation. Be certain to follow-up and thank the acme Amazon reviewers for their thoughtful review – with sincerity of class!

Getting Amazon reviews from Amazon's foam-of-the-crop critics isn't easy, but it'll pay off in the stop when you're rolling in aureate stars.

Rainbow Brite knows all near star power

A Different Approach: False Reviews

Amazon is doing their best to combat imitation reviews, merely honestly, they aren't doing a ton. In a way nosotros're dealing with the aforementioned blackness vs. white lid trouble of whether or non you should purchase Twitter followers, which is a tremendously controversial topic.

I believe it's best to give readers the full low down and let yous decide for yourself which kind of hat you'd like to wear.

As ever, fake reviews can be obtained if yous've got the gut of a gambler. For falsified Amazon consumer reviews, yous tin can bank check out…

• Fiverr. Fiverr is such a weird melting pot of shady baroque offerings. The black market of internet advertising, you tin can find just most anything for cheap on Fiverr, including artificial Amazon reviews.

• BuyAmazonReviews.com. Yep, it is real – you can buy Amazon reviews. Information technology is trustworthy? Ehh… user discretion is most certainly advised.

Aye, you will make it trouble if you're establish out – heck, you might get your entire Amazon business relationship suspended. Only dandy risk, bully reward, you know the drill, so it's your call Saul.

How to Handle Bad Amazon Reviews

It'southward tough making your living online – the web has a way of bringing out the worst in people as many users hide under the internet'due south veil of anonymity to spread slander they'd never dream of voicing IRL. Information technology's non a affair of if you'll e'er become a bad review – it'due south just a matter of when.

Fix for the worst. You'll get bad reviews. Possibly even really terrible ones. Criticisms may exist indelicate, undeserved, or even downright cruel, and in that location's no internet police who will come up around and slap those naughty complainers on the wrists. That means it's upwardly to you to handle the situation. We propose that you…

Take a cool downwardly. Negative reviews tin sting, which is why your beginning pace upon receiving a negative Amazon customer review should be to simply step back. Accept a solar day or even several to cool down and and then assess the state of affairs with a clear mind. Is in that location any merit to the review? Maybe this is a inkling to how you can meliorate your product. Is it a pure emotional tirade? Other uses can sense a baseless bluster, and then while your star ratings may be affected, users who take the fourth dimension to read your 1-star reviews may meet the senselessness of a bad review. If the review is blatantly emotional, these cool downward days may be as benign for you as for the reviewer – they may be able to realize their before review was unreasonable and be open to editing it.

Approach with farthermost circumspection. The adjacent stride is deciding whether or not to reply to a piece of negative feedback. Hither's where things get tricky, because the situation can change depending on whether you lot are an Amazon reseller dealing with negative seller feedback, or whether the problem is a negative product review.

• For Amazon Resellers: First examine the issues the buyer had – can the problem exist remedied? Consider offer refund or replacement. Buyers can remove feedback for up to 60 days after a review is posted, and so there'south commonly a chance of redemption.
• For Bad Amazon Product Reviews: Responding publically may add further harm, especially if others take the side of the reviewer. Look forwards to burying this negative review with new positive ones. Amazon will remove a review in specific cases like those involving privacy violations or obscene language, simply these situations aren't common.

Bask Those five-Star Reviews!

We've done our best to provide you lot with the Amazon aptitude necessary to bring in not bad Amazon reviews. Do yous take additional Amazon advice? Share information technology in the comment section!

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Source: https://www.wordstream.com/blog/ws/2014/04/10/amazon-reviews

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